Welcome to Global Vision Access

Tourism Marketing & Communication

ABOUT US

The Travel & Tourism industry is the biggest and most profitable business segment in the world today. However, as this sector has grown and become more competitive, the need for strategic and real-time planning, acting, connecting, sharing of information and feedback has also dramatically increased. With that in mind Gisele Abrahao founded Global Vision Access Tourism Marketing & Communication in 2009.

Travel and tourism business

GVA is headquartered in the international city of São Paulo, the biggest and most affluent tourism market in Brazil and South America. GVA has a sound understanding of the rapidly evolving tourism industry and provides a full spectrum of integrated consulting, strategic planning, market research, marketing, promotion and public relations services to international organizations and governments. Through us, our clients effectively and efficiently take advantage of this market’s great potential by strategically positioning themselves to attract the diverse interests of the travel and tourism businesses.

Our organization is well respected and trusted locally and internationally by clients, partners, tourism organizations, and competitors. We keep fully up to date with tourism opportunities and market trends. We make available the services of experienced practitioners who have had direct senior management responsibility for planning and implementing tourism strategies and projects at all levels. We think creatively but are firmly grounded in the realities of the marketplace.

GVA's Mission revolves around developing a deep understanding of our clients and their goals. We pride ourselves on accomplishing this by prioritizing direct and open communication with the client, intense research on their businesses, first-hand knowledge of their product and services, application of data, and creative and evaluative thinking.

The GVA team is well experienced, bilingual, and possess an excellent understanding of the tourism industry. We combine these strengths with a great ability and efficiency to develop strategies as well as to seek and strengthen partnerships. Our professionals are constantly working with public and private sectors, including those operating at the interfaces between tourism and economic development; and between tourism and the cultural sector.

We are extremely competent and inventive in this highly competitive industry. What sets us apart from other companies is our expertise in analyzing, strategizing, implementing, managing, and re-directing any action according to the client’s needs and expectations. The GVA work philosophy and commitment to its clients are:

• The client will receive the highest level of attention and knowledge resources.
• The client´s brand, work philosophy and business strategy must be respected and put forward with integrity and transparency at all times.
• A customized and flexible approach based on the needs of each client.
• Awareness of cultural and economic aspects pertaining to each client.

ABOUT US

The Travel & Tourism industry is the biggest and most profitable business segment in the world today. However, as this sector has grown and become more competitive, the need for strategic and real-time planning, acting, connecting, sharing of information and feedback has also dramatically increased. With that in mind Gisele Abrahao founded Global Vision Access Tourism Marketing & Communication in 2009.

Travel and tourism business

GVA is headquartered in the international city of São Paulo, the biggest and most affluent tourism market in Brazil and South America. GVA has a sound understanding of the rapidly evolving tourism industry and provides a full spectrum of integrated consulting, strategic planning, market research, marketing, promotion and public relations services to international organizations and governments. Through us, our clients effectively and efficiently take advantage of this market’s great potential by strategically positioning themselves to attract the diverse interests of the travel and tourism businesses.

Our organization is well respected and trusted locally and internationally by clients, partners, tourism organizations, and competitors. We keep fully up to date with tourism opportunities and market trends. We make available the services of experienced practitioners who have had direct senior management responsibility for planning and implementing tourism strategies and projects at all levels. We think creatively but are firmly grounded in the realities of the marketplace.

GVA's Mission revolves around developing a deep understanding of our clients and their goals. We pride ourselves on accomplishing this by prioritizing direct and open communication with the client, intense research on their businesses, first-hand knowledge of their product and services, application of data, and creative and evaluative thinking.

The GVA team is well experienced, bilingual, and possess an excellent understanding of the tourism industry. We combine these strengths with a great ability and efficiency to develop strategies as well as to seek and strengthen partnerships. Our professionals are constantly working with public and private sectors, including those operating at the interfaces between tourism and economic development; and between tourism and the cultural sector.

We are extremely competent and inventive in this highly competitive industry. What sets us apart from other companies is our expertise in analyzing, strategizing, implementing, managing, and re-directing any action according to the client’s needs and expectations. The GVA work philosophy and commitment to its clients are:

• The client will receive the highest level of attention and knowledge resources.
• The client´s brand, work philosophy and business strategy must be respected and put forward with integrity and transparency at all times.
• A customized and flexible approach based on the needs of each client.
• Awareness of cultural and economic aspects pertaining to each client.

ABOUT GISELE ABRAHAO

Gisele Abrahao founded Global Vision Access Marketing and Communication in 2009. Today, GVA is a well-known and respected Marketing & Communication company in Brazil. Mrs. Abrahao has been working in the tourism industry since 2002 and has travelled to more than 55 countries, continuously assessing each nation´s sustainable tourism business opportunities.

From 2002 to 2009, Gisele Abrahao served as the Marketing & Communications Manager for the Jordan Tourism Board in North America. In this position, Mrs. Abrahao was responsible for all strategic planning, marketing and communication efforts for the Americas market, including strengthening Jordan’s activities in the USA, establishing Jordan’s tourism promotion in Canada, and initiating Jordan’s marketing strategies in South America. Following Jordan’s national tourism strategy, Mrs. Abrahao assisted the Jordanian business industry and public sector in expanding their trade, marketing and promotional efforts to new frontiers. She developed the annual action plans for the North and South America markets, coordinated all marketing, communications, and public relations activities and developed and implemented new sustainable travelling approaches for Jordan’s tourism industry, such as the highly successful program of travel volunteering called “Voluntourism” in Jordan.

Ms. Abrahao obtained her Bachelor of Arts (BA) in Marketing and Advertising in 1998 from UNIP in São Paulo, Brazil and then went on to obtain a Master of Business Administration (MBA) from Marymount University in Arlington, VA in 2003. She is an accomplished public speaker, has broad inter-personal and inter-cultural skills, has an outstanding work ethic, and is a goal-oriented and success-driven individual.

Our Services

We have developed a portfolio of services to meet the broad range of needs of our clients.
These include GVA DESTINATIONS, GVA TRAVEL, GVA COMMUNICATION, GVA MICE, and GVA E-LEARNING.

GVA DESTINATIONS

Provides full representation services to tourism boards and bureaus that wish to increase arrivals from Brazil.

GVA TRAVEL

Provides tailored projects and/or customized representation services to travel-related entities looking to increase their exposure and business opportunities in the Brazilian market.

GVA COMMUNICATION

Provides specialized public relations, social media management, and digital marketing services in Brazil to businesses from different travel related segments.

GVA MICE

Provides personalized services to convention bureaus and organizations specialized in the MICE segment aiming to establish and/or increase their presence in this market.

GVA E-LEARNING

Is a customized online platform that enables all travel related entities to communicate and network with travel & tourism trade and media professionals from Brazil in an easy, efficient, and inexpensive way.

TESTIMONIALS

GETTING INVOLVED

As part of the founder’s vision, Global Vision Access believes that travel has the power to be so much more than memories of a great dinner or an amazing sunset. Travel can have the power to be a positive influence on a traveler life and if fortunate enough, those around us as well. GVA strongly defends that it is the responsibility of humankind to keep an open heart, an open mind, and help others when we can.

Another component to getting involved revolves around reaching out to contribute outside of your day to day activates. This can be volunteering, blogging about important ideas or strategies, or participating in workshops and events. Below are some examples of some special projects supported by GVA or its founder, Gisele Abrahao. If you would like to know more or about any of the following, please get in contact with us!

The Africa Trip

Gisele’s travel and voluntourism experience in Africa in 2009 made a profound impact in her personal and professional life. During her 6 months, travelling to 12 countries, she in addition to volunteering for the African Child Foundation's kids in Uganda.

Related : Marie Claire Interview link (in Portuguese)

The Dharma Project

GVA was proud to be a sponsor of a very special and remarkable project to build a school in Nepal created and coordinated by Karina Oliani. To read more about the project.

50+ Poderosos do Turismo (2016)

Gisele Abrahão was elected as one of the Top 50 Tourism Professionals Brazil by Panrotas Editora, one of the major trade publications in the country. The criteria for the 2016 selection of finalists was based on how successfully and resourcefully the professional dealt with the challenges resulting from by the political and economic crisis.

Panrotas Innovation Camp

Gisele Abrahão was honored to be invited to be a mentor at the Panrotas Innovation Camp 2016 where she spoke with and inspired different entrepreneurs and start-ups in the industry.

Blog Mercado & Eventos

In 2016, Gisele Abrahão was invited by Mercado e Eventos, one of the top trade publications in Brazil, to write a blog on their platform on Destination Business & Strategies.

Inspiring & Motivating

Gisele Abrahão gives presentations at different tourism events about her travels and continuous search for experiences. In addition, Gisele strongly believes in Investing and supporting different projects that inspire and motivates people to travel, such as The Day Trippers Book